Project 2 – Event Ad

Description

This is the flyer I created using Microsoft Word for COMM 130. Our assignment was to create a flyer for a charity event that we could make up. We also needed to use an image that we scanned from a book, magazine, etc.

Process (Programs, Tools, Skills, FOCUS principles)

The process started with finding an image to scan. I found a picture of macarons and scanned it at 300 dpi on my all-in-one printer. I then saved the image as a JPG and inserted it into a Microsoft Word document. I then came up with the event that I wanted to promote and based my design, color, and typography choices on the audience that I was trying to appeal to. I played around with different shapes on the page and initially had decided to use some triangle shapes, stacked to create a type of diagonal banner. After getting the text and everything set I had one of my classmates, as well as my mom, critique my design. Some input I received was to mimic some of the shapes from the macaron cookies in my text layout, and to change the font of the title. I made changes based on the critique and decided to add a circular area in the center of the page to put my text into. This mimics the shape of the cookies and draws the eye to the text in the center. I also found a different font for the title that I like.

Message

The flyer is meant to tell people about a macaron cookie sale with the proceeds benefiting a non-profit called Kitty Bungalow Charm School for Wayward Cats. I actually volunteered at the Kitty Bungalow working on their website for them last year and I thought it would be fun to use them for this project.

Audience

The audience that I wanted to appeal to is the cookie or cat-loving audience. Cats and kittens are fluffy and cute so I thought they would pair perfectly with some sweet macarons. I also wanted to appeal to the Pinterest community since my macaron picture is really pink and seems like it should be a Pinterest post. I tried to keep my font choices and design consistent with something I would see on Pinterest.

Color scheme and color names

Since my image is very colorful (specifically pink) I wanted to tone it down a little by using a light blue to contrast it. I also pulled a light beige color to use for the dots around the edge of the circle to add a third color.

I believe my color scheme is loosely Triadic with the beige color falling into the Yellow group.

Blue: RGB(149, 184, 204) #95B8CC

Beige: RGB(241, 220, 197) #F1DCC5

Top Thing Learned

I think the biggest thing I learned this week was to use shapes and patterns from other elements of my design to unify the whole thing. I hadn’t thought about using the shape of the macarons to improve my design and I’m glad that I tried it.

Title Font Name & Category

Master of Break, Script

Copy Font Name & Category

Chelsea, Slab Serif

Scanned images used, sources, original sizes, location of scanner used

Macaron image used from Martha Stewart Living magazine, March 2014 issue, page 62

Original Size: 7.5″ x 8.25″

I used the scanner of my all-in-one printer to scan the magazine image.